WebApr 14, 2024 · Understanding franchise intangible assets can help franchisees maximize the benefits of bringing new capital into their franchise business and can help avoid costly … WebFeb 1, 2010 · 2) The brand name is already recognized and name-recall is already very easy. Plus the franchisor or the owner of the franchise will take it upon himself to promote the franchised name or product, which will benefit the franchisee. 3) You may have exclusive rights to market the franchised products in your territory.
Franchising, Licensing, Contract Manufacturing - Pros and Cons
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What’s the Right Franchising Model for Me? LegalVision
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